What is Kawaii?

In Japanese, the word kawaii means "cute" "tiny" or "lovable." This cute aesthetic, with its bold, cartoon-like lines and rounded forms is widely known in Japanese popular culture.

About our Company

KawaiiCutieCo is a small, mom-owned business based in MA. It was inspired by my seven year old daughter, who is obsessed with all things Kawaii. She is also a huge part of curating, designing and developing products for our shop. I am inspired by her every day, and my goal is to teach her how to build and grow a business so that she will have the tools and skills she needs to be a successful woman and business owner herself one day.